advisory

Clinical & Commercial Advice

Our experienced clinicians and advisors provide high-level guidance tailored to each client’s specific needs.

We have extensive experience working as Clinical Leads, Chief Medical Officers, and Clinical Advisors in healthtech, and have held leadership, consultancy, and advisory positions working across strategic, operational, and commercial matters in the health and biotech sectors.
Clinical Advisory
Commercial Advisory
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"MCG brought in domain experts from their network and they understood the regulatory and commercial landscape, together with barriers and opportunities."
CLINICAL ADVISORY

Rapid clinical insights to meet your requirements

We provide flexible, tailored solutions that allow clients to quickly begin work on projects requiring immediate clinical expertise.

Our clinical advisory services are particularly valuable for clients who are considering whether to establish a full clinical team in the future or have fluctuating clinical needs over time. This adaptability ensures that our clients receive the right level of support when they need it most.
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CASE STUDIES
Evaluating the use of specialist clinical software and helping to shape the product roadmap

MCG helped a technology provider evaluate real-world software use and identify AI integration opportunities—delivering strategic clinical insights to inform future innovation.

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Navigating clinical and operational challenges for a smoking cessation service on its path to £10m ARR

MCG supported a fast-growing smoking cessation company with clinical and regulatory advisory, helping it streamline operations and scale to £10M in annual revenue.

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Navigating compliance, product development and market fit for a clinical app developer

MCG embedded directly within a healthtech product team, providing ongoing clinical and regulatory guidance that accelerated MVP delivery while ensuring compliance and market fit.

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Commercial ADVISORY

Strategic and Commercial Advice


At MCG, we offer bespoke consulting and advisory services tailored to the needs of health and biotech clients.
Commercialisation of
early-stage businesses
Market feasibility studies
In-depth route-to-market
analysis
By leveraging our expertise, we help businesses navigate the complexities of market access, ensuring they have the right strategies in place to enter and thrive in competitive markets.
Clinical pathway mapping
Commercial pathway mapping
Market access reports
Market feasibility studies
Financial modelling solutions
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