Situation

A healthtech company developing a clinical mobile application needed expert guidance on clinical and regulatory boundaries, market positioning, and product development. They sought a strategic partner to provide ongoing clinical input and ensure their product met industry standards while accelerating time to market.

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Task

Our role was to embed within the team, offering continuous clinical advisory support to navigate regulatory challenges, refine product development, and align the app with market needs. Clear and structured communication between clinical advisors and the development team was essential to achieve a successful MVP rollout.

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Solution

We established a structured, ongoing collaboration by integrating into the client’s team and facilitating a dedicated weekly clinical call. This approach ensured clear, actionable tasks were assigned and delivered each week, fostering alignment between clinical and product development teams. Our guidance enabled the company to address clinical and regulatory considerations effectively while streamlining the development process.

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Impact

Through our embedded advisory approach, the client successfully accelerated the rollout of their mobile application to the MVP stage. By ensuring regulatory compliance, clinical relevance, and market alignment, we helped the company create a robust, scalable product while maintaining a fast-paced development cycle.