📱LinkedIn for HealthTech Opportunities: A guide for Clinicians.

LinkedIn - an underrated, overpowered tool.

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LinkedIn is increasingly used not just as a job-searching platform but also:

• A digital business card
• A personal branding platform
• A powerful networking tool

Interestingly, LinkedIn has the lowest creator/consumer ratios of all social media. (With approximately only 1% of users creating content)

This is good news.

Because it means that there is A LOT of space to be filled, and first movers have an advantage to capture more attention.

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On a personal note,

LinkedIn has been incredibly transformational for me.

I started using LinkedIn in January 2023 and within 2 years - I have amassed quite a strong following and network in the HealthTech scene.

Through LinkedIn, I have:

• Spoken to over 130+ healthtech startup companies.
• Obtained numerous opportunities for the Medical Consulting Group.
• Been invited as a paid speaker for 5 events
• Built a clinical network of over 1000+ clinicians for consulting work.

And so much more.

The most tangible benefit of using LinkedIn is the exposure that it gives you towards the commercial and business sector.

Founders, CEOs, Chief People Officers, HealthTech ecosystem players are all prowling on LinkedIn in search of talent and opportunities.

Therefore, if you are a clinician looking to wet your toes in the healthtech/consulting industry - LinkedIn is a no brainer.

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Having said all that,

Not many people are using LinkedIn properly.

I would go further to say that 99% of clinicians are not sure how to leverage this powerful platform to meet their goals.

Today I am going to share my best practices on how to use LinkedIn Effectively.

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1. We first start with Purpose.

Having clarity about why you are building a presence on LinkedIn is crucial.

Without purpose,

• Your profile and writing becomes unfocused.
• Your audience are not sure what you stand for.
• You quickly lose steam due to lack of meaningful progress.

First, take the time to outline:

A. What would you like to be known for.

B. What does success look like to you.

For example, I have build my profile around my work at Adopt-A-Doc which means that:

A. I want to be known for HealthTech innovation and helping healthtech companies connect with Healthcare professionals.

B. Success is therefore having more meetings with HealthTech founders and companies.

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2. Optimising your profile.

Here is a simple checklist to make your profile stand out.

A. Profile Picture (400 by 400 pixels)

Please don’t over complicate.

A clear image with your face looking forwards is often the best.

Use a plain/color background for best effect.

Use Canva to edit your photos for ease of use.

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B. Banner Photo (1584 by 396 pixels)

Your banner photo is the 2nd thing people notice when they are on your profile.

It is perfect for you to add a single tagline that makes it clear what you stand for.

Top tip is to use the same background of your profile photo as they will merge visually.

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C. Profile Tagline

Your profile tagline is surprisingly important.

It is what shows up:

• When you comment.
• In your connection request.
• When people are searching for a profile.
• In the sidebar for recommended connection.

Keep it clear and short. (Nothing more than one sentence or 2 highlights)

Too many people try and cram everything in there which makes it confusing.

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D. About Section.

Now the truth is, most people will simply not bother reading through another person’s entire About section.

However, if you have sufficiently intrigued or sparked the curiosity of a prospect - they will likely read this.

Try not to write your entire life essay onto this. As mentioned, keep it focused to your purpose and what you want others to know about you.

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E. Employment and Education

Now this is actually more important than the about section in my opinion.

People DO check this out quite frequently and it is important that you keep this updated.

Don’t be shy to flex your contribution and achievements at every point of your work and education.

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F. Featured Section

The featured section should ideally feature:

• Your most important achievements
• Your personal or company website.
• How others can get in touch with you.

Very often, people use the featured section to show off their best performing posts.

That is fine if it serves the purpose of showcasing your work.

But a random viral post often does not tell others more about you other than it is a viral post.

Use it instead as another tool for others to find out more about you.

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3. Writing and posting on LinkedIn - Content Strategy.

Here are a few rule of thumbs:

1. Posting 1-3 times a week is more than enough.
2. Post regularly at the same time, ideally around 8-9am or 12pm.
3. Don’t post at random hours or late at night.
4. The first hour for a post is the most important, the more engagement, likes and comments - the better the post will do.
5. Do not tag more than 6-8 people in one post, anymore and it will be treated as spam by the algorithm.
6. Same with hashtags, there really isn’t a need for it. But if using, please stick to 4 to 7.
7. Commenting on other people’s post can be more valuable than posting, especially if it is a well written, thoughtful comment.
8. Adding a RELEVANT (note RELEVANT) image to your post drives up engagement.

Types of posts to use on LinkedIn.

There are 5 types of posts that you can make on LinkedIn.

1. Video content.
2. Picture and a post. (Selfie, Pictures, Posters)
3. Carousel post. (Uploading a PDF turns it into a carousel)
4. Newsletter post. (Longer form articles)
5. Text only post.

There has been a lot of debate as to which post format works the best - but ultimately what works for you is what works best.

LinkedIn is still predominantly a text-heavy platform. So writing is still one of the key skills you have to master.

(Though it has been seriously pushing video content heavily recently + adding a graphic onto your text posts certainly DOES improve its reach.)

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What should you post about?

The short answer: Whatever helps you and others.

There is quite a lot of freedom to decide what should one post, and I won’t be dictating what you should or shouldn’t post.

But the posts that does the best are VALUE-ADDING ones.

This means it either entertains, educates or resonates with your audience.

The best advice is to speak lots to the people you are trying to reach, ask them about their issues and problems, then write content addressing them/ talk about solutions.

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Pro Tip:

Do not hesitate to write something personal from time to time, it is crucial that your audience get to know you as a person. (Just don’t make it your entire content strategy.)

2nd Pro Tip:

Engagement on your posts is crucial. Take the time to reply to all your comments and reposts as it really helps you build a sense of network + encourages your network to engage with you further (which further boosts your outreach in the future.)

So there you have it! To be honest, writing on LinkedIn is a massive topic to cover and I will likely have to return to this in another time to cover more topics.

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But this should suffice for now, we hope this helps.

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