We have worked with many early stage healthtech start-ups through this precarious journey.
Truthfully, there is a method to the madness.
I created this infographic to encapsulate our experience and advice.
But let me make this painfully clear:
Going to market is RARELY ever so neat and linear.
Yes there are things that MUST happen in a sequence.
1. Validate idea clinically
2. Check if device is regulated
3. Gain necessary compliance
4. Plan for your clinical evidence
But the other steps often happen simultaneously (and chaotically).
The biggest lesson we have learnt so far is that:
Other people's timelines rarely aligns with your own.
It can take a very long time to:
- Negotiate pilot studies, contracts.
- Wait for regulatory outcomes
- Obtain IG/ ethics approval
So the name of the game is to 𝐬𝐮𝐫𝐯𝐢𝐯𝐞 𝐚𝐬 𝐥𝐨𝐧𝐠 𝐚𝐬 𝐲𝐨𝐮 𝐜𝐚𝐧 to ultimately hit your first successful milestone.
In any case, we hope this content piece provides you with a framework to guide your progress.
Do reach out to us if you require any help in your journey to market!