HealthTech startups can thrive in the UK private market by focusing on the right niches, building strong networks, and demonstrating clear real-world value.
Published on
October 28, 2025
Key Takeaways:
Know your niche: Success depends on understanding each vertical — insurers, corporates, and providers — and tailoring your offer to their priorities.
Build credibility early: Leverage NHS validation, ambassador models, and strong marketing assets to establish trust and visibility.
Play the long game: Sales cycles are lengthy; plan cash flow, nurture relationships, and engage brokers to access wider client networks efficiently.
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